1) Unknown loss reasons - CRM “close lost” notes are vague (e.g., “budget issue”). Sales reps avoid painful details or can’t extract them → mistakes repeat.

2) No proactive guidance - Without clear patterns, it’s hard to train sales reps or update playbooks to address recurring objections.

3) Weak & dated battlecards - Too often sales enablement materials rely on internal guesses instead of buyer truth.

4) Skewed self-image - Companies believe customers buy for one reason, when in reality, unseen factors drive the outcome.

5) Stale & infrequent data - When insights exist, they often come from one-off market research projects disconnected from real sales ops

1) An overview of the current sales experience – identifying what works well, what doesn’t work well, how well value is being communicated and which sales tools or messages resonate best with the market.

2) Measurement of win-loss ‘drivers’ – determining the factors which have the biggest impact on deal conversions and creating a tool to predict future conversion rates.

3) Areas to improve and build upon – identifying the customer journey stages to focus on to improve conversion rates and sharing examples of best practices.

4) ‘Levers’ to increase sales value – identifying the factors that ensure the most value is extracted, missed opportunities for cross- or up-sell and evaluating whether the correct solution was identified for the customer and whether any new propositions are needed.

5) Product marketing – Nail your positioning with unbiased feedback from your buyers. WinPulse delivers the real reasons buyers choose you (or don’t), so you can build messaging that differentiates you from the competition.

6) Competitive Intelligence – Stay on top of competitive threats. WinPulse delivers structured intelligence that gives you insight from competitors and helps you understand how to win.

7) Turn your sales team into a revenue-generating machine - WinPulse helps you identify exactly where deals break down so you know where the gaps are to improve execution.